Written By: Larry Miller, Jr. | July 12, 2017 | No Comments
Every company has a Brand. When people see your name or your company’s name, and they have an opinion about it at all, that’s your Brand. Word of mouth reputation is essential to your business’s success.
Branding is Important
Big companies spend a lot of time developing their Brand. This time, effort, and funding spent on developing a Brand are to ingrain that Brand in the heads of the potential customers.
Trademarks are usually an essential part of this Branding, but it’s not required. Companies spend significant money to make sure that when you see their Trademark, you think of that company’s image or the quality of their product. For example, if I told you that I will give you a Coca-Cola or a burger from Burger King, you probably
- already know how those products will taste, and
- most likely have already pictured those companies’ Trademarks in your head as you were thinking about their products.
That’s Branding. In an ideal situation, any company will want their industry synonymous with their company’s name and a positive feeling about quality in the heads of everyone. If you achieve that goal, you have an amazingly successful Brand.
Branding is for Every Size Business
But developing a Brand is not the private domain of the rich. Branding is critically important for small businesses. My office practices include Patents and Trademarks Law and Business Formation.
I discuss Trademarks with Business Startup clients. The response I often get is that they are too small to have anyone else stealing their Brand. So they don’t need to worry about such problems. But ignoring Branding creates a problem. When you do nothing to develop your Brand, the way customers think about your company; you allow your competitors to establish this narrative for you. That’s not a successful way of doing business. Conversely, if you carefully develop your Brand, you are controlling how potential customers view you. That’s invaluable.
Competitors Imitate Logos and Trademarks
Most businesses don’t consider this problem. But having another business copy or imitate your company’s logo or Trademark is commonplace once you become successful. It’s an easy way to generate more customers before putting the work into developing their Brand. Merely steal customers other companies have worked hard to earn while building their business. Imitation is why it’s crucial to
- understand the ways your company’s image is delivered to potential customers and
- file for Trademark protection.
Intellectual Property Supporting Your Brand Are Valuable Assets
Intellectual Property is a valuable asset to your company’s asset list. Business buyers are usually after the Trademarks and the related goodwill that buyers are after.
Learn ways that you can establish your Brand, Take the time to build and develop your company’s Brand and image. Once you have done this, make sure you give legal protection to your Brand through Trademarking and other techniques to assure that other companies cannot imitate your company and steal your customers.
They say a man is only as good as his word. Well, if that’s true, then a company is only as good as its Brand. Develop and protect your company’s Brand as part of your daily business activities.
You Won’t Find Better Patent and Trademarks Attorneys in Reading, Berks County, and Pennsylvania
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